Privacy Policy

1. Introduction

Welcome to MushroomWale. This Privacy Policy explains how Agrimotion Engineering Private Limited ("Company," "we," "us," or "our"), operating under the brand name MushroomWale, collects, uses, discloses, and safeguards your information when you visit our website mushroomwale.com or use our services.

By accessing our website or using our services, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not access the site or use our services.

2. Legal Basis for Processing

In accordance with the Digital Personal Data Protection Act (DPDP), 2023 and applicable Indian laws, we process your personal data based on the following legal grounds:

• Consent: When you provide explicit consent for specific processing activities
• Contractual Necessity: To fulfill our obligations under contracts for products and services
• Legitimate Interest: For business operations, fraud prevention, and service improvement
• Legal Obligation: To comply with applicable laws, regulations, and legal processes
• Vital Interest: To protect the vital interests of any individual

3. Information We Collect

3.1 Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Contact Information: Name, phone number, email address, WhatsApp number
• Business Information: Company name, business type, location
• Project Requirements: Mushroom farming specifications, capacity requirements, budget range
• Address Information: City, state, and full address for service delivery
• Payment Information: Bank account details, UPI ID, transaction records (processed securely through payment gateways)

3.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on pages
• Referring website addresses
• Approximate geographic location based on IP address

4. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide quotations
• To deliver our products and services (Grow Rooms, Compost Units, Training)
• To communicate with you regarding your projects and orders
• To send technical support and after-sales service information
• To improve our website and customer experience
• To send promotional materials and updates (with your consent)
• To comply with legal obligations
• To process payments and prevent fraudulent transactions
• To analyze website usage and improve our marketing effectiveness

5. Payment Processing & Razorpay

When you make a payment through our website or payment links:

• All payment transactions are processed through PCI-DSS compliant payment gateways
• We do not store your complete credit/debit card numbers, CVV, or banking PINs on our servers
• Razorpay collects and processes payment data as per their Privacy Policy (https://razorpay.com/privacy)
• Transaction records including amount, date, and status are stored for accounting and legal purposes
• Refund requests are processed as per our Refund Policy within 5-7 business days

Payment Security Measures

• 256-bit SSL encryption for all payment transactions
• Two-factor authentication for payment verification
• Real-time fraud monitoring and prevention systems
• Card tokenization as per RBI guidelines for recurring payments

6. Advertising, Analytics & Third-Party Services

We use third-party advertising and analytics services to understand our audience and improve our marketing:

Data shared with these platforms includes anonymized identifiers, website events, and conversion data. These platforms process data as per their respective privacy policies.

7. WhatsApp Business Communication

By providing your phone number, you consent to receive messages via WhatsApp Business, including:

• Inquiry acknowledgments and responses
• Quotation details and project proposals
• Order confirmations and status updates
• Delivery and installation schedules
• Technical support and troubleshooting assistance
• Service reminders and maintenance notifications
• Promotional messages about new products/services (you can opt out anytime)

Opting Out of WhatsApp Communication

• Replying "STOP" to any of our WhatsApp messages
• Contacting us at the details provided below
• Sending an email to our support team requesting removal

WhatsApp messages and your contact information may be processed by Meta as per WhatsApp's Privacy Policy (https://www.whatsapp.com/legal/privacy-policy).

8. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Partners: With installation teams and logistics partners for service delivery
• Payment Processors: Razorpay and other RBI-authorized payment gateways for secure transaction processing
• Advertising Partners: Meta, Google for targeted advertising (anonymized/hashed data only)
• Legal Requirements: When required by law, court order, or to protect our rights
• Business Transfers: In connection with any merger or acquisition (with notice to you)
• Government Authorities: When required by government agencies, tax authorities, or regulatory bodies

9. International Data Transfers

Some of our service providers, including Meta, Google, and cloud infrastructure providers, may process data outside India. When we transfer data internationally:

• We ensure appropriate safeguards are in place as per DPDP Act requirements
• Data is only transferred to countries/entities with adequate data protection standards
• Standard contractual clauses are used where required
• Your continued use of our services constitutes consent to such transfers

10. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure data storage systems with encryption
• Limited access to personal information on need-to-know basis
• Regular security assessments and vulnerability testing
• Employee training on data protection and security
• Regular encrypted backups with secure storage

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

11. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• Active customer relationships: Duration of business relationship plus 7 years
• Inquiries not converted: Up to 2 years
• Legal and tax records: As required by applicable laws (typically 8 years for financial records)
• Payment transaction records: 8 years as per RBI and tax regulations

12. Your Rights (DPDP Act 2023)

Under the Digital Personal Data Protection Act, 2023, you have the following rights:

• Right to Access: Request confirmation and a copy of the personal data we hold about you
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal retention requirements)
• Right to Opt-out: Unsubscribe from marketing communications at any time
• Right to Portability: Request transfer of your data in a machine-readable format
• Right to Grievance Redressal: Lodge complaints about our data practices
• Right to Nominate: Nominate another person to exercise your rights in case of death or incapacity

To exercise any of these rights, please contact our Data Protection Officer using the information provided below. We will respond within 30 days.

13. Cookies, Pixels & Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies. These technologies help us:

• Essential Cookies: Enable core website functionality
• Preference Cookies: Remember your preferences and settings
• Analytics Cookies: Understand how you use our website (Google Analytics)
• Advertising Cookies: Deliver relevant advertisements (Meta Pixel, Google Ads)
• Social Media Cookies: Enable sharing on social platforms

Types of Cookies We Use

• Session Cookies: Temporary cookies deleted when you close your browser
• Persistent Cookies: Remain on your device until expiry or manual deletion
• Third-Party Cookies: Set by partners like Meta, Google for advertising

Managing Your Cookie Preferences

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality. For Meta advertising opt-out, visit Facebook Ad Preferences. For Google, use Google Ad Settings.

14. Third-Party Links & Services

Our website may contain links to third-party websites and services. These include but are not limited to:

• Payment gateways (Razorpay)
• Social media platforms (Facebook, Instagram, YouTube)
• Mapping services (Google Maps)
• Analytics services (Google Analytics)

We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

15. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately for deletion.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Updating the version number of the policy
• Sending notification via email or WhatsApp for significant changes
• Displaying a notice banner on our website

We encourage you to review this Privacy Policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

18. Grievance Officer (IT Act 2000 & DPDP Act 2023)

In accordance with the Information Technology Act, 2000, IT Rules 2011, and Digital Personal Data Protection Act, 2023, the Grievance Officer for the purpose of this Privacy Policy is:

19. Governing Law & Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of India, including the Digital Personal Data Protection Act, 2023, Information Technology Act, 2000, and applicable rules. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts in India.

20. Consent Declaration

By using our website, providing your information, or availing our services, you hereby consent to:

• Collection and processing of your personal data as described in this policy
• Receiving marketing communications (which you can opt out of at any time)
• Transfer of data to third-party service providers and international locations as described
• Use of cookies, pixels, and tracking technologies on our website